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Netflix // Glow S1

Welcome the Gorgeous Ladies of Wrestling

Season 1 Premiere + Experience

-Netflix / Events Team-

 

The Gorgeous Ladies of Wrestling made their (resurrected) debut at the infamous Florentine Gardens nightclub in Hollywood. After a stellar premiere at the ArcLight Cinemas on Sunset Blvd, the cast, execs and more danced the night away to 80s appropriate tunes in a gym-themed party space. Every detail created the in-world experience of a slightly-seedy wrestling gym, complete with cocktails, light bites and a full aerobics team (duh).

Role: Art Director/Designer @ MKG. Participated in ideation and development of environment, translated key IP elements into creative touches and design elements, onsite for final execution.

 
 
 

Florentine Gardens in LA proved to be the perfect setting for an 80s themed party, featuring our leotard-wearing brand ambassadors.

An exploratory locker room featured lockers themed to each character, with small easter eggs for mega-fans.

Photo moments included workout gear, neon lights, and very, VERY 80s graphic patterns.

Guests showed off their wrestling moves behind the ring ropes, with a pulsing GLOW neon in the background.

Photography: @MarissaJoyPhoto - www.marissajoyphotography.com