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Netflix // LATAM Premieres

LATAM PARTNERSHIP

Experiences + Event Standards

-Netflix / Events Team-

 

As an extension of the US-based Experiences + Events team at Netflix, I led the creative and design teams for the LATAM-based Netflix events. This included series premieres, red carpets, after-parties, consumer experiences, press junkets, and multi-day panel sessions for audiences in Mexico, Colombia, Brazil, Chile, and Argentina.

A large portion of the partnership was dedicated to building out a set of event and design standards to train regional agencies on Netflix experiential concepts, event best practices, and environmental branding.

Below is a collection of imagery from the LATAM regional work.

Role: Design Director @ MKG.

 
 

La Casa de las Flores: Season Premiere, Screening, Red Carpet, After Party

La Casa de las Flores premiere and after party in CDMX featured a 40’+ carpet, multi-cinema screening, and a lush, over-the-top after party (naturally).

 

Narcos - Mexico: Season Premiere, Red Carpet, After Party

A custom Loteria card game was created to support the Narcos Mexico series premiere. The cards served as promotional elements around the event, and also as life-sized design elements doubling as photo backdrops.