TikTok // LA Pride
TikTok @ LA Pride
Creative direction, project/agency management, and onsite installation oversight for TikTok’s first LA Pride sponsorship. As title sponsor for the LA Pride in the Park festival, TikTok built an extensive brand strategy to include an experiential footprint within the festival grounds. Here, we focused on activations to showcase our product, excited consumers about the TikTok brand, and have a bit of fun while doing it.
My role:
creative strategy and approach for global Pride campaign, inclusive of LA Pride - LINK HERE
concept development through brainstorms, cross-functional collaboration, design exploration/sketching, program development
agency management for visualization and renders, program development, and final installation
