Google // The AI Pit Stop
The Google AI Pit Stop @ AdvertisingWeekNY ‘23
My role:
Creative Director @ MAS
Concept ideation: developed 6 high-level concepts, narrowed down to 2 detailed approaches, for an outcome of The Google AI Pit Stop; included all creative tech ideation
Spatial Design/Art Direction: led a team of 3 spatial designers through spatial planning, art direction, 3D modeling, rendering, lighting design, tech integration
Visual Design/Art Direction: led a team of 5 visual designers (graphic and motion) through art direction, treatment development, print graphics, digital graphics, animation design
UX/UI development: drafted UX flows, sketched UI wireframes, collaborated with developers, integrated physical elements with digital experience
Custom Content: developed storyboards for custom content on digital monitors and final marketing content
Creative deck process work:
